About Rich Libero, CEO (Content Execution Officer):
Stadium Publishing founder Rich Libero remembers those summer days in his childhood, reading the sports section with friends on the front stoop of his parents’ suburban home.
“We’d pore over the baseball standings; discuss the state of those mid-70’s Yankees teams,” Libero recalls. “We’d buy baseball cards just about every day and perform trades right there in front of the convenience store.”
Libero’s neighborhood, located just 30 miles north of New York City, teemed with boys within a two- to three-year age range. The sports-obsessed group could not have been placed in a more serendipitous location. The Libero home sat just one house away from a five-foot high rock wall closing off the street from traffic. A worn path over the rocks led the kids to a five-acre field that served as the stage for tackle football, baseball and lacrosse games.
Of course, the asphalt surface of the dead end street conveniently provided a convertible sports arena where the kids played touch football, their own version of stickball called “tennis ball” and road hockey.
A nearby 20-acre elementary school provided even more athletic options. One mile in the other direction, Low Tor Ice Center evolved into a home away from home for Libero. Various lakes and ponds froze well enough to offer hours of hockey competition in deep winter.
“You go through all these career thoughts as a kid and by the time you’re in the middle of high school you realize: I don’t really want to do anything except get paid to think about sports all day. In the end, I’ve been ridiculously blessed,” Libero said.
For 31 years, Libero has provided leadership across print, digital and broadcast businesses. Consider the brands: USA Today, Prodigy, Fox Sports, EA Sports, National Hockey League, Comcast, NBC Sports and the Women’s Tennis Association. He’s also author of 2004 book: “This Could be the Year: My 30 Years as a Miami Dolphins Fan”.
The Bergen Record (Hackensack, NJ): Covered local high school sports and the Meadowlands Grand Prix (Indy Car).
The Journal-News/USA Today: Served as a general assignment reporter covering primarily the New York Islanders and New Jersey Devils, but also the Yankees, Mets, Giants, Jets, pro soccer, pro golf, horse racing and college sports. Part of USA Today 1994 World Cup coverage team at Giants Stadium.
Fox Sports.com: Libero’s first management position, but working for this group inside News Corp’s “News America Digital Publishing” provided direct access to the Murdoch family as well as some of the top digital people in the business – many of whom later built Priceline into an internet behemoth. Before taking over the reigns as Editorial Director, Libero worked on the team that built the original version of MLB.com in partnership with Fox Sports.
Color Commentator, NY MetroStars MLS Telecasts: “Probably the most fun I’ve ever had in my career,” Libero said. “Being on air was a lot like being an athlete in terms of live performance and preparation. And working with Joe Tollesson and Tommy Smyth proved a dream.”
EASports.com: A brief run as Editorial Director. Helped EA transform their sports site into a gaming and product promotion site. But, Libero was tempted by his then-dream job at the NHL and returned to NYC.
National Hockey League: Spent nearly 10 years as VP Editorial and Production and shaped the team and direction of NHL.com; ultimately creating the world’s largest hockey portal. He formulated content plans for consumers, sponsors, marketing and public relations and worked across the hockey world to promote the game via digital platforms.
Comcast SportsNet/NBC Sports Regional Networks: Evolved CSNPhilly.com into a local sports news powerhouse by merging digital and broadcast content and personalities. From CSNPhilly, Libero migrated to VP of Content for the SportsNets national portfolio. He oversaw a team of production, design and advertising support. In the end, Libero’s legacy created a solid content operation designed to support the alignment of digital and broadcast.
WTA: Developed a content system designed to promote the WTA’s “Road to Singapore” story lines in support of the organization’s year-end championships. In one year, the WTA’s digital and social media properties – both in China and across the rest of the world, enjoyed significant growth across all metrics.
Fantasy Gaming Experience
- Managed Baseball Manager from 1991-94
- Developed working model for the Prodigy Network Golf Tour marrying Accolade’s Jack Nicklaus Golf game to the dial-up Prodigy system
- Developed game flow and worked with developers for WhatIfSports’ SimHockey Game, Cat Games’ Senior League Hockey and Beer League Baseball.
- Managed NHL.com’s fantasy business overseeing the creation and management of several different styles of game play. Worked with developers Digital Allegiance on the NHL’s digital trading card game.
Major Event Coverage: In addition to regular-season coverage, Libero played a variety of roles in these events:
- Two Winter Olympics (Salt Lake, Torino)
- Two FIFA World Cups (1994, ’98)
- Two Tennis Grand Slams (US Open, Wimbledon)
- Multiple Stanley Cup Finals, Playoffs, Drafts and All-Star Games
- Two World Series and Championships and Division Series
- NFL Playoff Games
- Thoroughbred and harness stakes races
- NBA Playoffs and Drafts
“Being an athlete provided a perspective many journalists could not match. The sense of dedication, repetitive practice, teamwork, etc., always helped me be more respectful of the athletes and coaches we were quick to criticize.”
Played hockey for the Low Tor Jr. Rangers in 1982-83. The team competed in the New York State Junior Championships and finished third.
Played hockey at Fordham University.
Certified USA Hockey Referee: 1990-95.
Attended New England Ice Hockey Officials’ School in 1994
Served as a volunteer alumni coach at Fordham University various times.
Libero participated in the Fordham University mentorship program in 2013.
“My match, Kara Field, couldn’t have been more perfect. She amazingly balanced school work, the mentorship program and her swim team captaincy all in one final semester. I was amazed as I watched this kid close out her career with a personal best time in her final meet. That result propelled the team to second place at the swim meet. Then she stepped right out of school and into a job at the New York Athletic Club.”
“Also over the years, I’ve talked to dozens of college students, friends of friends, kids just randomly seeking advice on LinkedIn and guest lectured a few times. I love being able to help students – from any grade or level – find the right career for them.”
Stadium Publishing provides a wide array of consulting services including:
– Strategic Support & Development for Digital, Print and Broadcast
– News/Event Coverage
– Social Media
– Marketing Copy
– TV/Radio Scripts
– Promotional/Advertising Copy
– Social Media Strategy
– Game Strategy/Conceptual Development
– Advice & Coaching for students from high school through grad school
– Resume review and writing
– Networking Advice
– Job prep in the modern media world
Guest Speaking Topics of Expertise:
– Fantasy Gaming
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